Design Success University

Design Success University is our education partner to provide cutting-edge classes created just for you as an interior design professional. Maybe you’re thinking about being an interior designer, or you might even have 30+ years of experience. DSU offers programs for all levels of experience. Designer Society of America (DSA) and Design Success University (DSU) are separate companies, and as interior designers and business owners with similar philosophies, we are offering compatible services and products to help you.

DSU’s Mission & Purpose

• DSU’s mission is to help you attract and close more higher-end clients, and establish your unique market domination strategy.
• DSU’s purpose is to educate, inspire, motivate and support you so you don’t feel alone.
• DSU connects you with a community of like-minded peers who encourage you to stay focused and determined.
• DSU helps you create a business that supports your desired lifestyle and feeds your passion for design.

Value Based Fees

If you've ever had a conflict with a client over fees, this class is worth the investment of two to three hours of your billable time to prevent losing thousands of dollars of unpaid bills and angry clients.

Value Based Fees and Fixed Fees are two different concepts. There is a specific interview process and method for creating Value Based Fees, and we make it easy by providing templates and questionnaires so you can easily create your own offers.

DSU’s most popular series builds confidence and control of your prospects and clients so you earn more money and become a trusted advisor. You'll learn valuable skills, and hear from five successful designers that use Value Based Fees.

This five week series includes a Nuts and Bolts session with Gail Doby that walks you through the entire process from the first call to the proposal. Gail also provides a proposal template, Pricing Strategies, Telephone Questionnaire, Second Interview Questionnaire, live coaching, and more.

Click here to receive your complimentary Interior Design Fee Schedule & Salary Survey Results ebook ($49 Value) and you’ll receive notification about the next complimentary webinar, New Strategies to Avoid Interior Design Fee Fiascos.

Business Mastery Membership

The Business Mastery Membership gives you access to one of the most unique learning programs geared specifically for you as a professional interior designer. The Business Mastery Membership addresses issues and challenges that most interior designers face in their businesses and provides practical, workable solutions in bite-sized chunks.

What you receive:

1. Weekly IDEAS newsletter full of business, marketing, client management and technology tips as well as the current class schedule.
2. Access to the Monthly Mentor series ($79 value). The Monthly Mentor class is either an Interview or classes with industry experts, top authors in motivation, sales, marketing, education, specific skills and personal development and even a few celebrity interior designers
• Downloadable copies of the Monthly Mentor transcripts
• Downloadable MP3 recordings of the Monthly Mentor series
3. NEW! Monthly Q & A calls with Gail Doby and Erin Weir – you submit your questions ahead and Gail and Erin answer them on the live call. If you’re stuck and need help, this access is invaluable. You can even volunteer to be in the hot seat for 15 minutes during the Q & A session to get your specific questions answered by Gail. ($49 Value) Gail charges $300 per hour for private coaching, and this is your chance to get your immediate questions answered.
4. Marketing Mastery Plan – a monthly fill-in-the-blank-and-take-action tool to keep you on track and creating a steady stream of clients. ($49 Value)
5. 20% off of regular priced class series (not valid for special or early-bird prices). This alone could pay for your membership.
6. Early notification of events such as our Marketing Intensive, Design Mastermind and Value Based Fee System series which puts you first in line for some amazing and valuable bonuses.
7. Total Monthly Value - $177

Click here to access your Breaking Through Constraints Session with Gail Doby ($37.00)
& 30-Day Trial of the Business Mastery Membership

Check our class page for the latest schedule and class information.

Please contact info@designsuccessu.com if you’d like to purchase past Monthly Mentor Classes listed below. MP3 recordings and transcripts for $37 each with a 30-day trial of the Business Mastery Membership. ($79 without membership trial)

Define Your Ideal Client – Have you ever wondered why you’re not getting better clients? Do you want to change your business and make more money with less effort? Start with your ideal client profile, and define the demographics, psychographics and technographics so you grow a business with people that enjoy working with you and that pay you what you’re worth.

Planning for Profit - Get Business Dashboard Worksheets to help you stay on track effortlessly. Yes, a little work is required to get your business plan together, but Gail walks you through the worksheets and provides valuable tools to get your business on the road to assured success. Budgeting for Profit in 2010 – If you’re like most designers, you are proud of being right-brained, and yet to run a successful business, you need to have control of left-brained activities like budgeting. if you’re interested in shortcuts and the hard work done for you, Gail walks you through sample budgets for small interior design businesses. You’ll know exactly how many clients you need, how many prospects you need to meet and how to make more money doing what you love.

Breaking Through Your Constraints – If you’ve ever wondered why you’re struggling, stressing and overwhelmed, let Gail guide you through a transformative workshop to remove the roadblocks to your success. Find out why you’re not achieving everything you’ve always dreamed of, and most importantly, find out how to identify and remove these obstacles.

Branding or Re-Branding Your Business – Part I – Many small design firms don’t realize that a brand helps them create a real plan and attract the right clients. Find out what you should include in your brand, and find out how branding can take your business to a new level of success. Worksheets included.

Branding Your Business – It’s Not Just For Big Companies – Part II – Gail walks you through developing a vision, mission and brand plan for your business. You’ll receive several helpful worksheets and the process to follow to create the perfect brand for where you want to take your business. Ultimate Interior Design Business Blueprint

Comprehensive, practical and easy to read 220 page guide.

• Highly recommended for all levels of interior designers who are serious about making more money and working less.
• Learn the mindset you need to be successful with business.
• Follow the easy process to identify your ideal client and narrow your niche.
• Find out why you’re shooting yourself in the foot by doing low value work.
• Learn about recommended resources that will make your life easier.
• Find out which software you should be using in your business.
• Learn techniques to work more efficiently so you can make more money.
• And much, much more…
• Click here for your immediately downloadable PDF $97.