DSA Newsletter - June 2009
Notes from Natasha
Welcome! If you are reading this, you are evidently one of many new
members who have recently joined this exciting networking opportunity.
We want DSA to become your number one "go to" resource for all your
design professional needs. Our organization is a fantastic opportunity
to communicate with like minds and industry professionals from across
We want to get to know you! As part of our newly designed
member newsletter, we are including a Designer Spotlight each month, an
opportunity for one of our members to sing their own praises. What
better way for us to get to know one another? If you are interested in
being considered for this member profile in our newsletter, send some
information about yourself, your background and some of your projects.
Be sure to read about this month's featured designer - the fabulous
Scott Cunningham of San Francisco, California.
To increase your chances for referral, please take time to
complete your designer profile on our website. This is your best
opportunity for referrals and we want potential clients to see how much
talent we have to offer. Don't forget to post photos of your projects - a
picture really can be worth a thousand words!
something missing? This is your newsletter! We welcome suggestions and
requests for information to be published in upcoming issues. Our inbox
is flooded daily with people just like you looking for a place to
dialog, gain valuable education and locate industry partners such as our
many vendors and industry service providers. We want this newsletter to
become an invaluable source of information for all of our members and
Feel free to contact us at any time with questions or issues we
may be able to help you solve. In the meantime, encourage your design
peers to join us. Remember, the more the merrier!
Natasha Lima Younts
A Message from IDPC
If you have not been following the increasing efforts to impose
licensure on the interior design profession, there's no time to waste!
The Interior Design Protection Council (IDPC) was founded with a
very specific mission: to resist the efforts to monopolize the interior
design profession and to protect the rights and livelihoods of all
interior designers. That includes everyone who practices even one aspect
of interior design - whether aesthetic or technical - which would be
negatively impacted if restrictive regulations are allowed to be enacted
across the country.
Why regulate interior design? Why indeed! While proponents
purport that it is to protect the health, safety and welfare of the
public, at no time during the 30 year push for licensure has even a
single piece of evidence been presented which would warrant a conclusion
that the unregulated practice of interior design places the public in
any form of jeopardy. Twelve government agencies have evaluated the need
for regulating interior designers and - without exception - all
concluded that regulation would add absolutely nothing to protect
consumers beyond measures already in place, but instead would serve only
to artificially increase prices and offer consumers fewer choices.
Click here to read all 12 reports: http://www.idpcinfo.org/Govt-Reports.html.
The true motive behind the push for regulation is to eliminate
fair market competition - in effect, to have the legislature become the
marketing agent for a minority of elitist insiders who would then have
an unearned state-sanctioned enhancement, placing the rest at an unfair
Prior to the formation of IDPC, restrictive interior design
laws were passed, under-the-radar, because the design community was
largely unaware when practice or title bills were introduced or hearings
were held. But IDPC has changed all that…
We are fighting back! And we are winning. Despite an
unprecedented lobbying campaign over the last three-and-a-half years,
IDPC staff and supporters have helped defeat or derail more than 85
attempts to expand or enact new legislation!
But the fight is not over. The Designer Society of America is
our strong and trusted ally, and we need YOU to participate. When you
receive action news alerts about legislation in your state, please do
your part. IDPC provides information and analysis of legislation, along
with training for grassroots opposition. The rest is up to you. Be
ready to contact your legislators. Be ready to attend hearings. Be ready
to be a part of the winning team. Be ready to fight to retain your
freedom to design! For more information, please visit www.IDPCinfo.org.
It's Easy to Be Green!
Are you looking for support for green design practices? Check out Easy to be Green, an online, subscription based, advertisement-free green design resource created by an interior designer for interior designers. We provide fundamental sustainable design information useful to our peers in the design industry.
Green products are organized in handy charts for quick review. Bi-monthly articles and book reviews allow designers to stay ahead of the fast paced learning curve in green design. Additional links and resources give you the support needed to be a responsible, sustainable designer.
Please visit our preview section at www.easytobegreen.com today for a glimpse into the type of information and support you will find as a member. I look forward to the opportunity to serve you!
P.S. Here's a link to a snippet about us on the Panel Source website: http://panelsource.net/resourcecenter/links/EasybeGreen.html
Designer Profile - Scott Cunningham/Cunningham Design
Scott Cunningham is an interior design professional with more than 20
years in the industry. Owner of Cunningham Design, a green interior
design firm, located in the San Francisco Bay area, Scott studied
painting and sculpture at the Portland School of Art in Maine and
interior design at San Francisco State University.
A highly sought after design professional, Scott is a true artist,
specializing in decorative painting, with an extensive portfolio of
remarkable projects. His work has been featured in Sunset magazine, the
San Francisco Chronicle and the Marin Independent Journal.
Scott also creates exquisite custom pieces for clients, from green
and renewable furnishings to reclaimed wood architectural features. "I
love to create dynamic interiors, but am passionate about making them
green," shares Scott, who estimates 30 percent of his projects are
A proponent of eco-friendly design, Scott is an ASID Allied Member, a
Certified Green Builder and a former Green Resource Center Volunteer
"Ask the Expert." Scott is also a member of the board of directors for
the Housing Corporation of the Bernal Heights Neighborhood Center, for
whom he serves as a source for green design for the center’s affordable
For more information about Scott or to view more of his work, visit his website at www.cunninghamdesignsf.com.
Music by Design
While it may sound incredulous, the latest interior design news is
that music has been added to the interior design services repertoire.
Music/architecture specialists from New York and London to Aspen and
Belize are creating customized playlists synchronized with their
"Hearing the wrong music in the wrong space can be very
disorienting," explains DJ Coleman Feltes, who has created mixes for
Versace, Gucci and Dolce & Gabbana fashion shows. Music stylists
charge between $50 and $250 an hour for the custom designed playlists,
which are then downloaded onto iPods or sent as CDs by mail. For the
discerning, high-end clients, atmosphere is everything and the perfect
music fits into that paradigm, he adds.
A free interior design audio gift awaits you at Mike Selvon
portal site, where you can enrich your knowledge further about interior
Economic Effects Spotty on Interior Design
The economic doldrums that have hampered most industries aren't
stopping some local interior design businesses from expanding.
Interiors By Kurtinitis in Columbia Tusculum (Ohio) has invested
about $800,000 to $1 million to boost the size of its store along
Columbia Parkway to about 14,000 square feet, doubling its size and
showroom space to display everything from complete bedroom settings and
sell more home accessories.
J.W. Fleckenstein, designer at Interiors By Kurtinitis, said
the store's expansion started about a year before the economic
downswing, but also was continued so the store could be prepared when
the economy turns around. Fleckenstein owns the business with Marianne
Kurtinitis, president of Interiors By Kurtinitis.
The expansion comes as some other local interior design firms
have restructured or downsized. The House of France closed its
Montgomery store May 23, said co-owner Bill France. He said that
location was closed because it was too close to a newer and larger
9,000-square-foot retail location the business will continue to operate
France said more businesses - including interior designer
stores, automobile dealerships and jewelry stores - that sell
big-ticket, luxury and discretionary items could be forced to downsize
or closed over the next year.
The latest data for interior design services, which includes
everything from consulting firms to stores that sell home accessories,
show sales were $11.5 billion in 2008, down from $12 billion in 2007,
said George Van Horn, senior analyst at IBIS World, a Los Angeles-based
industry research firm.
Nationally, the numbers would indicate there is a lot of churn in the interior design business, Van Horn said.
Source: Excerpt from Cincinnati Enquirer 6/1/09