DSA Newsletter - Summer 2017

Happy summer everyone,

We hope you've settled in to the summer routine by now, whether that means juggling the kids and work or scheduling more down time to enjoy friends and family. Around here, we focused as always on being your support system as you work to further establish yourself in the design industry. But we do take time out for some fun!

Among all the reasons we love summer, July is a prime month for those blessed with a green thumb. A lot of unique flowers choose this time of year to reach their prime. For starters, delphinium, sometimes called ‘larkspur,' is the birth flower for the month of July, its bloom symbolic of an open heart and ardent attachment.

July is also the time to celebrate America with Fourth of July events in every town across the country. Take this opportunity to remember just how precious our freedom is and to thank all of those who work to keep us safe at home and abroad. Happy Fourth of July to each and every one of you!

Enjoy the season and remember to take some time for yourself. Flowers aren't the only things that blossom when they're nurtured!

Stay cool,
Natasha Lima-Younts DSA
Designer Society of America

10 Best 4th of July Celebrations


USA Todays list.

New York City — Macy's 4th of July Fireworks
Recognized as the nation's largest Independence Day celebration, the Macy's 4th of July Fireworks display attracts more than 3 million spectators live and over 10 million TV viewers, according to NBC's website. This year is the celebration's 40th anniversary and is the largest Macy's fireworks display in more than a decade with 56,000 pyrotechnic effects.

Washington D.C. — National Mall Fourth of July Celebration
One of the most patriotic fireworks display in the nation right in the nation's capital. According to The District tourist guide, about 700,000 people travel to the National Mall to watch the fireworks burst and boom in the night sky with the Washington monument and the U.S. Capitol in the background. This is an all-day event for the city, with celebrations going on in just about every neighborhood and beginning with a parade down Constitution Avenue.

San Diego — Big Bay Boom
The Big Bay Boom is the largest display of fireworks on the West Coast. Up to 500,000 spectators go to San Diego to watch four different barges from the Big Bay launch fireworks into the night sky. This promises to be San Diego's biggest Fourth of July fireworks show, according to the Big Bay Boom website.

Philadelphia — Wawa Welcome America!
As the birthplace of the United States, Philadelphia provides another patriotic location for a one of the nation's greatest fireworks show. An eight-day festival leads up to grand finale fireworks display over the Philadelphia Museum of Art. The museum provides a dramatic background for a dramatic fireworks show.

San Francisco — 4th of July Fireworks
The fireworks show on the San Francisco Bay is complimented by some dramatic backdrops, such as the city skyline and the Golden Gate Bridge. The huge bay provides plenty great views of the fireworks, but one of the best views is from the water itself. The fireworks are launched from a barge in front of Pier 39 and on the end of Municipal Pier.

Boston — Boston Pops Fireworks Spectacular
This 43-year-old fireworks display provides musical entertainment as well as a grand fireworks display over the Charles River. The family-owned company that does the city's show holds the Guiness World Records for “Largest Fireworks Display” ever recorded and “Largest Pyrotechnic Image,” according to Boston's Fourth of July website. The company is Fireworks by Grucci.

Seattle — Seafair Summer Fourth
With plenty of food, music, games and two beer gardens, the Seafair Summer Fourth at Gas Works in Seattle provides a great festival leading up to the 21-minute fireworks display over Lake Union.

South Lake Tahoe, Calif. — Lights on the Lake Fireworks
Off the southern shore of Lake Tahoe, fireworks light up the sky and reflect off of the waters of the enormous lake. According to the website, in addition to views on the waterfronts, spectators have the chance to hop on lake cruises to get a better look at the fireworks.

Addison, Texas — Kaboom Town!
Small town, big show. Kaboom Town! is an Independence Day celebration on the Sunday before July 4. With food vendors, entertainment, an air show and a dazzling fireworks display, Kaboom Town! lives up to its name.

Nashville, Tenn. — Music City July 4th
The name says it all: enjoy fireworks with loads of musical performances in the Music City. The Grammy-winning Nashville Symphony will perform an original medley of songs choreographed to go along with the fireworks, adding to its dramatic effects.



PANTONE 15-0343

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature's greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature's neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

What is the PANTONE Color of the Year?
A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.


Nature's neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. As displayed in the 10 palettes below, Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.
Find out more about the fantastic color pairings at Pantone: https://www.pantone.com/color-of-the-year-2017

Summer is the best time and this year will be even better.

here is the normal copy