In the Spotlight
SOCIAL MEDIA
“Publicity for your design business”
Today's popularity of social media can be pure magic for designers, especially Instagram. With the focus being more visual, Instagram offers viewers quick access to exciting design work that links viewers not only to particular brands of furnishing and décor, but also design businesses. And Instagram is not the only option for people searching for product and design services, of course. There are plenty of other media outlets conducive to the interior design business these days.
Not all design projects are suitable for – or, frankly, deserving of - a print article in a glossy magazine. But these days, most magazines also have digital content that is often totally different than what is found in their printed pages. That content has to constantly be refreshed to keep readers coming back to the site, increasing the number of clicks, traffic to the page and reader engagement, and increasing potential exposure for your business. Approach a favorite print outlet via its digital editor in order to be considered for inclusion in their digital content. Unlike coverage in a printed publication, digital content remains online and searchable for months and even years.
Having as much of the work done for a potential digital piece will increase your chances of having your project chosen for digital content. Be sure to have a few great lines ready to share with the editor about why your project is worthy of being featured and have a snazzy headline to suggest. Digital content is just as visual as print content, so you'll want to have plenty of high-quality photographs ready to supply. While this will require an investment, being able to offer a digital editor readily-available strong photography will certainly up your chances of inclusion.