January- February Newsletter 2018
Spotlight on Aerin Lauder
You're likely familiar with the global luxury lifestyle brand AERIN, which includes fashion accessories and a beauty line in addition to home décor and lighting. But do you know the rest of the story behind its founder and creative director, Aerin Lauder, and her many dimensions in the design world?
For years Aerin has served as the style and image director for the Estée Lauder Companies founded by her grandparents, Joseph and Estée Lauder. “Beauty is my heritage, but home and accessories are my passion,” she says. “There was an opportunity in the market for a lifestyle brand based on feminine, modern and effortless products with strong heritage. I decided to launch AERIN and make the whole concept of beauty part of the way we live today.”
Since 2012, the AERIN brand has constantly evolved under her leadership. Passionate about art, travel, fashion and design, Aerin says she draws inspiration for her brand, AERIN, from her own lifestyle. She and her husband and two sons enjoy homes in New York City, Easthampton and Aspen. It's her connection to Aspen that led to her release last year of the 300-page book Aspen Style, in collaboration with Assouline. Last year also brought about the debut of concept stores in New York and Palm Beach as well as the launch of her first two lines with Williams Sonoma.
And 2018 will be just as busy as she expands AERIN lighting and debuts a new collection at High Point Market with Visual Comfort. An extensive expansion of her collection with Williams Sonoma will be released in May, including outdoor furniture and tabletop and entertaining items. For more information, visit www.aerin.com.
As we embark on another New Year, the DSA team would like to thank you for your continued support. We pride ourselves in creating a community that is for interior designers, created by interior designers. We focus on practices to improve our member experiences. And while we are approached (weekly!) to do so, DSA refuses to sell our member list. This is part of our membership agreement with you and very important to us to uphold.
We direct email approximately six emails per year from our database to our members to share vendor information, again not allowing the vendors access to your name and contact information. This practice protects you from advertisers and unwarranted emails. Our select emails are focused on information and opportunities for the design community. If you have a story to share, please email us at firstname.lastname@example.org. We love to share positive, productive and inspirational stories from our members!
Best wishes for a Happy New Year!
Natasha Lima-Younts DSA
Designer Society of America
Great News, Members!
On occasion, a fabulous opportunity is presented to us to share with our DSA designers. Such was the case when we were contacted by HGTV regarding their search for a new star for their television network. We know that a number of you participated in that search, and we recently received direct word that a few of our member submissions are being considered! HGTV representatives were very grateful for the connection for this project. You will be contacted directly by HGTV if you are chosen. To all of you, whether you stepped up this time or not, always believe in yourself, and consider every opportunity to reach higher. Good luck to all who submitted!
Designers at the Las Vegas Market Luncheon with Jackie and Deb
Navigating Market with Jackie & Deb
Like the sound of a VIP package for attending market in Las Vegas or High Point or even European events? Don't let these great events confuse or overwhelm you. Whether you're brand new to the industry or just visiting market for the first time, a little guidance can help even the least seasoned designers among us learn to navigate market like a pro!
Are you interested in joining group tours with a guide? Would you like someone to arrange everything for your market experience, from lodging to entertainment?
We've been working closely with expert tour guides Jackie and Deb at Soft Design Lap to secure special pricing for DSA members. A market experience custom designed just for you! Not only will you have personal guidance during the event, you'll also get to network with fellow members of Designer Society of America.
Let us know if you're interested in these future possibilities. Please email us at email@example.com if you would like to be part of a VIP group tour at future market shows. For more information about tours at U.S. markets and around the world, visit https://www.dsasociety.org/vip-market-tours/.