June Jubilee: Meet Our New Advisors, Design with MINE, and Luxury Insights!

How MINE and Studio MINE Are Helping Interior Designers

“It is only by giving people the tools to empower themselves will they be able to achieve their potential.”–Esther McVey, British Politician and TV Presenter
The most important tools of our trade have pretty much always been the same—fabrics, furniture, color palettes and lighting, just to name a few—and all things we can touch and feel.

While these tools remain very important today, technology and how it’s supporting our industry has become one of the most important pieces to building and developing a successful business.

Technology is how we communicate with our contractors, our builders, our tradespeople, our clients. Rather than schedule an in-person meeting to share a mood board, we meet over Zoom and share files. And rather than carry around hundreds of color swatches, we direct clients to websites where they can pick and choose their preferences.

And one of the newer uses of technology is bringing all these technology tools together in one space, such as what MINE is doing with their Studio MINE platform. It integrates shoppable design in a way that allows interior designers to build digital mood boards using MINE’s partner manufacturers and vendors.

Then, the designer can use this technology to monetize their creations by sharing their mood boards on social or on their websites and garnering profits from products purchased by clients.

“The designer is making 15% on whatever products are sold from the mood board, which is about four to five times more on normal affiliate sales websites,” says Eoin Harrington, Co-Founder of MINE and a member of DSA’s Advisory Board. “It’s another nice way for them to grow their business, get their business out there and get some additional revenue.”

We had the pleasure of meeting Harrington during the Spring High Point Market in April and invited him to interview with us recently, sharing more about his experiences in design and what led MINE to start in 2019. Scroll down to learn more.

Exciting Announcement: Join DSA in welcoming Kelley Barnett and Eoin Harrington to the DSA Advisory Board!

We are thrilled to introduce two dynamic additions to the DSA Advisory Board, Kelley Barnett and Eoin Harrington, who bring a wealth of expertise and passion to our esteemed panel of advisers.

Kelley Barnett is a force to be reckoned with in the world of interior design. With more than three decades of experience, Barnett seamlessly blends her life skills, educational background and experiential knowledge to craft breathtaking interiors that captivate and inspire. Armed with a Bachelor of Science in interior design from the University of Texas–Austin, Barnett’s journey has been one of relentless pursuit and dedication to her craft. Her accolades, including passing the NCIDQ exam and achieving certification as a Certified Master Kitchen and Bath Designer (CMKBD) through the National Kitchen and Bath Association (NKBA), underscore her commitment to excellence.

In a recent article, Barnett also shared that she is President of the NKBA Texas Hill Country Chapter and a distinguished member of the NKBA Board, as she is at the forefront of innovation and design trends. Her passion for kitchens and bathrooms is palpable, and her expertise in these areas is unparalleled. Barnett’s presence on the DSA Advisory Board will undoubtedly enrich our discussions and shape the strategic direction of our organization.

Eoin Harrington (pronounced Owen), Founder and CEO of MINE and the trade division Studio MINE, is a visionary leader with a mission to revolutionize the retail and furniture industry. With more than two decades of experience, Harrington’s entrepreneurial spirit and innovative mindset have propelled him to the forefront of business leadership.

He started MINE and Studio MINE to address the challenges that consumers and designers face on a daily basis.

MINE is a retail platform that has more than 1,600 physical showrooms across the U.S., where designers can experience and buy furniture and decor from top wholesale vendors that would normally only be seen at market.

Studio MINE is an all-in-one platform addressing designers' most common issues. It allows designers to access more than 300,000 products from 90-plus vendors in one marketplace, create mood boards seamlessly, track budgets, collaborate with clients and avail of procurement services to simplify shipping and logistics. Studio MINE also offers a powerful E-commerce solution for designers, allowing them to generate passive income from any design they create.

Prior to MINE, Harrington served as Senior Vice President of Innovation at Restoration Hardware, where he spearheaded strategic initiatives to drive growth and customer satisfaction. His influence expands far beyond the boardroom, as evidenced by his recognition as one of The Most Influential Business Leaders in America of 2023 by Exeleon Magazine. His commitment to excellence and innovation will undoubtedly make him a valuable asset to the DSA Advisory Board.

“It's a pleasure to be part of your team. I love what your organization is doing and truly believe in your vision for burgeoning designers,” says Harrington.

As we welcome Barnett and Harrington to our esteemed panel of advisers, we look forward to their invaluable contributions and insights. Their diverse backgrounds, unwavering dedication and visionary leadership will undoubtedly shape the future of DSA and inspire our community to new heights.

Please join us in extending a warm welcome to them as they embark on this exciting journey with us!

The corner room of this apartment in Brooklyn Heights is a classic red library, often seen as a cliché. However, it’s made fresh here by an overglaze of semi-transparent brown. A linen-velvet sofa, which has been reincarnated several times, mixes beautifully with a pair of midcentury tub chairs covered in coarse sky-blue linen. Designed by Tom Scheerer and photographed by Francesco Lagnese.

Some Thoughts On … Luxury

By Carl Dellatore
The à la mode “quiet luxury” trend in fashion emphasizes understated elegance, high-quality materials and impeccable craftsmanship without relying on overt logos or flashy designs; it focuses on the essence of luxury, prioritizing timeless pieces that exude sophistication and subtlety rather than loud, attention-grabbing elements. It caters to those who appreciate refinement and exclusivity without the need to broadcast their status through conspicuous branding.

Typical characteristics of quiet luxury include premium fabrics like cashmere, fine wool, raw silk, meticulous tailoring and classic, versatile designs. The color palette tends to be neutral, featuring shades like beige, black, navy and white, contributing to these garments’ timeless appeal. Brands that embody quiet luxury—The Row, Loro Piana, Jill Sander, Bruno Cucinelli—often have a rich heritage and reputation for exceptional quality and longevity.

This approach to luxury is favored by consumers who value discretion and seek a wardrobe that speaks volumes about their taste and sophistication without the need for overt signals. It represents a shift toward a more sustainable and thoughtful consumption pattern, focusing on fewer but better pieces that stand the test of time in style and durability. Quiet luxury is about making a statement through simplicity, quality and elegance.

From my perspective, the quiet luxury fashion trend has influenced interior design in recent years, bringing a similar ethos of understated elegance and high-quality craftsmanship into living spaces. Just as in fashion, quiet luxury in interior design emphasizes simplicity, timelessness and a focus on premium materials and refined details.

A vast living room in this Jupiter Island, Florida, residence designed by Tom Scheerer has the luxury of multiple seating areas, including this corner banquette tucked between the entry and a set of windows. The combination of French furnishings and exotic elements makes it the perfect room for conversation and entertaining. Photographed by Francesco Lagnese,
This trend manifests in interiors through natural materials like honed marble, hardwood and linen, to name a few, adding a sense of enduring quality and sophistication. Furniture pieces are often characterized by clean lines and impeccable construction, avoiding overly ornate or flashy designs. The color palettes frequently mirror quiet luxury fashion, with neutral tones like beige, gray and soft whites dominating the scene, creating a calming and serene environment.

The emphasis is on creating spaces that feel luxurious without being ostentatious. The overall aesthetic is one of restraint, where each item is chosen for its intrinsic value and contribution to the space’s harmony.

As a side note, this shift toward quiet luxury in interior design aligns with broader trends in sustainability and mindful consumption, as homeowners increasingly prefer fewer, better-made items that offer longevity and timeless appeal. Just as in fashion, it represents moving away from fast trends and toward a more thoughtful, enduring approach to luxury.

New York interior designer Tom Scheerer has always espoused an approach that speaks to the current moment. He shared this with me,  “Luxury has always been synonymous with interior design. In fact, the quest for it is an utterly unavoidable aspect of our work. Clients seek designers because they want something superior to what’s typically available, and that specialness is generally thought to reside in rare or expensive furnishings and finishes.

“But as societal aspirations toward ever-increasing extravagance accelerated, our heritage of puritanical restraint in all matters of consumption—a heritage that has led to some beautiful design solutions—was overwhelmed. 

“In the ‘90s and early 2000s, advertising and the media relentlessly promoted luxury that most Americans who hired a designer came to crave. They all seem to desire the same things: silks, velvets, fashionable art, marble-clad bathrooms and $10,000 kitchen ranges—not to mention architecture done on a grand scale with a spectacular amount of square footage.

“However, luxurious interiors can be conceived without using any of these elements. In fact, it would be an excellent exercise to design an indulgent house without them, and here’s why: If you avoid all the cliches bobbing around in the cultural soup, you’ll be forced to come up with your definition of luxury. If you can redefine luxury in your own terms, you will have clarified the essence of your personal style.”

I wholeheartedly agree with Tom. Taking it a step further, his challenge is an essential exercise. Because, as a designer, isn’t your personal style why clients hire you in the first place?

Stay updated on this series author, Carl Dellatore, by following his Instagram. About Carl Dellatore & Associates – provides designers, architects, and creatives with writing, editing, and copyediting services by an established team to effectively reveal your story. 

Empowering Designers

MINE’s vision is built around supporting interior designers so that they can grow their businesses more easily.

By Lindsay Field Penticuff
Eoin Harrington—one of four co-founders of MINE and the trade division, Studio MINE, and an esteemed new Designer Society of America Advisory Board member—believes it is incredibly important to continue building and developing opportunities and tools to help interior designers excel.

“The design industry is about a 27 billion dollar industry in the U.S., and I think it will grow at a decent compound annual growth rate over the next few years. It can grow a lot more than that if designers are supported the right way and are able to focus on their work and take more of the overall home furnishings pie,” Harrington says. “The team at MINE wants to be a part of that story and help interior designers through Studio MINE, an efficient and powerful tool they can utilize.”

Studio MINE is a design platform created by MINE that allows interior designers to build shoppable digital mood boards using the company’s partner manufacturers and granting them access to over 300,000 products from 90-plus of the world’s best vendors. It also allows designers to monetize their creations, even if the design was only a fun conceptual design mood board they put together on a whim.

“That mood board, with the click of a button, can become an e-commerce store that designers can share on social or on their website and get attention for their brand,” Harrington says. “The designer is making 15% on whatever products are sold from the mood board, which is about four to five times more on normal affiliate sales websites. It’s another nice way for them to grow their business, get it out there, and earn additional revenue.”

Learn more about Studio MINE in this article shared by Furniture Today, written by Cindy W. Hodnett.
HIGH POINT — Following a presentation during High Point Market about Mine, a company that has been described by owner and founder Eoin Harrington as “transforming the world of physical retail,” one designer attendee summed up the reaction of many in the audience to the most recent roll-out of features.

“This is huge,” she said, referencing the passive income potential of Harrington’s latest evolution of the proprietary platform, Studio Mine.

With an ongoing goal of creating profitable synergies between manufacturers, designers and retailers, as well as new home builders and development companies through a network of model home showrooms already established, Harrington recently launched Studio Mine. Through this latest expansion of the Mine platform, interior design professionals can create curated room vignettes using Mine’s partner manufacturers, in effect designing shoppable moodboards that function as unique, signature online stores.

Once designers create their custom vignettes with manufacturer products, consumers can shop directly from the moodboard. Mine personnel handles all billing and logistics including delivery, and the designer receives a check when the transaction is complete.
Scroll down to the Q&A below to hear from Harrington himself, sharing his professional background, where his love of design stems from, and his "why" behind launching MINE, which was started in 2019 and employs about 45 people around the world.

Where did you work before founding MINE in 2019?

“I was at Restoration Hardware for seven years. I had started a music marketing company that involved bands and brands coming together to support each other. One of the first companies I spoke to about it was Restoration Hardware, and the CEO liked the idea and wanted me to do it directly for them. At that point, he had already started an art division, so it evolved into a music division that was kind of a marketing angle within Restoration Hardware.”

Before that, Harrington was at Biotech and Genentech, working in manufacturing and quality control. He studied chemical engineering and science in college.

“At Restoration Hardware, there was an opportunity to take my skills and know-how from the quality control worlds of Biotech and Genentech, and apply them to the world of furniture manufacturing.”

Reflecting on your entrepreneurial journey, could you share a personal anecdote or experience that taught you a valuable lesson about leadership or resilience?

“For me, one of the most challenging jobs as a leader, especially in a startup, is the fundraising component. If you’re starting a company from ground zero, fundraising is a very interesting process. You’re taking a concept that doesn’t really exist yet, and you have to try and paint a picture about where this is going to go and your vision for this entity that doesn’t yet exist. Then, you have to show how—in a compelling way—this idea can become a successful venture and get people to hand that money over. It’s a fascinating process that I believe everyone should go through at some point.

“What it does is force you to distill your concept down to the finest, most simplified, and compelling points possible, and that process is very valuable to get what may be your one-time concept down to its most elemental, compelling, and essential components. I think, during that process, you have to be resilient. You’re going to hear more no’s than yeses, so hearing those no’s and being able to go back again and again was a very informative and interesting path to walk down. I recommend anyone give it a shot at some point in time. We all have ideas we want to give a shot to in our lives, so go do some fundraising.”

What motivated you to pursue this new venture with MINE?

“There were the two main experiences I went through to start the company:

“I had gone through an experience personally where I bought a house in Sausalito and fell in love with about half the furniture in the staged home. I know how hard it is to design a space and get it decked out, and I wanted to try and purchase a lot of the staged furniture. I made many attempts to buy it through the realtor and staging company, and I was kind of flabbergasted when all the efforts were in vain. The staging company wasn’t able to help me—they didn’t know what the products were and couldn’t sell me the products because they needed them for the next project; they didn’t have the inventory for where it was from, and I couldn’t purchase it, so I thought there was a big, missed opportunity.

“I was traveling the country, staying in hotels, and I was the crazy guy you’d see lifting a chair up, looking for a logo, brand, or label. Because I’d see these things in the real world and be inspired to buy them, every effort there generally falls flat because there typically isn’t a label. 

“I felt like there were missed opportunities in both scenarios, allowing commerce to occur.”

Can you share an example of how you've cultivated a culture of innovation and collaboration within the MINE team?

“We are solving many complex problems daily across multiple divisions of the company, and it’s important for everybody in the company to feel like their voice has a place and that people listen when they put forward ideas. I’m a fan of having open conversations, where anyone in the company puts their voice forward on a topic."

“I think it’s also very important that everyone understands the company's vision, where we’re going, and the context of what they do as we try to pursue a goal or vision. People want to work where there is a big vision, where there is an aspirational goal. If everything is mundane, it’s hard to get people excited about that. They want to be doing something with lofty aspirations.”

MINE aims to build the world’s largest network of “real-life showrooms.” What challenges do you anticipate in scaling this network, and how do you plan to address them while maintaining quality and consistency across locations?

“As we onboard more designers who are creating more spaces, there will be a need to have our quality control systems working quite well. We have to have standards and a certain level of acceptability for a space to enter into the showroom network. There are a few ways to do that, but one way is we will have a group of designers who are our ‘ambassadors of style,’ who will call the shots on what makes the cut. We want showrooms where a lot of products are in stock. As far as the aesthetics are concerned, that’s where having multiple minds involved is important, because beauty is in the eye of the beholder.”

Looking ahead, what excites you most about the future of MINE? Are there any upcoming initiatives or developments that you're particularly enthusiastic about, and how do you envision them shaping the future of furniture retail?

“Studio MINE, because designers and influencers have large followings, provides them with a great way to unlock a new revenue stream and make more money than they do at normal affiliate stores. The workflow in creating a shoppable design on Studio MINE is very, very easy. Designers have to go to the marketplace, find what they want, create the mood board inside the platform, press one button, and have a shoppable design."

“We also have more tools that we’ll be deploying—I can’t share too much just yet—but we want to make the workflow from floorplan to sourcing much smoother. Tools for saving time, reducing errors, and increasing revenue when done the right way.”

What are your thoughts on AI and how it will continue to impact the interior design industry?

“I’m not too concerned about AI taking jobs from designers. I think designers bring something to the table that AI won’t be able to pull off. The human touch is important for the homebuyer. They want to know that a human is involved in making decisions. The magic of finding that final piece that will make a space come alive. This is something you need a designer for. I find that part fascinating; it’s the magic of realizing the design needs one last thing, and the whole thing works.”

What advice would you like to share with new and seasoned interior designers?

“A lot is happening, technology-wise, that I don’t think should be a scary thing. It should be embraced to understand how it can support them in their goals and aspirations. I also think there are ways technology can make their lives easier, provide better services to their clients and grow their businesses, and do it all in a way where they are still artists.”

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