Marketing Tips with Ericka Saurit: It’s time to get your story straight.
By Ericka Saurit
Why narrative is the most powerful (and underused) tool in your brand toolbox.
Last month, we explored how marketing is a lot like dating and how defining your ideal client helps you know how and when to show up.
This month, we’re talking about something just as essential, but often overlooked: your story.
Because if your brand message is the first thing people see… your story is what makes them stay.
Narrative is one of the most powerful tools you have as a creative business owner. But most designers either skip over it or get stuck trying to make it sound too polished.
Your story doesn’t need to be perfect, but it does need to be true. And it needs to be told with purpose.