Holiday Thanks — Lock In Your Professional Member Rate Before 2026
As we close out 2025, we want to extend our sincere thanks to our members, designers, and friends. Your creativity, professionalism, and continued support are what make the Designer Society of America such a strong, inspiring community.
Looking ahead to 2026, we’re preparing to introduce meaningful enhancements to the DSA Professional experience — including an expanded Pro+ Membership Hub and the launch of DSA Connect+, our new member app designed to support business growth, streamline workflows, and deepen community connection.
With these advancements, the DSA Professional Membership and Pro+ app will increase to $495 in 2026.
Lock In Today’s Rate Before the New Year
New Members:
Join now and lock in the $295 Professional Membership, including full access to Pro+ at no additional cost. Enroll before year-end and secure $200 in savings before pricing increases in 2026.
Current Members — Our Thank You to You:
As long as your membership remains active and you continue to renew, your current rate stays locked in. You’ll receive a notification to activate Pro+ at no charge — a $200 value, included as a thank-you for staying current.
(Please log in to confirm your renewal status.)
Members who allow their membership to lapse will be subject to the new 2026 pricing upon rejoining.
We are truly grateful for your continued trust and support, and we’re honored to extend this opportunity to lock in today’s rate before the new year.
Thank you for growing with us. We can’t wait to share what’s ahead.
— The DSA Team
Holiday Offer Details: Offer applies exclusively to the $295 Professional Membership. Rate remains locked as long as membership stays active. Not valid in combination with any other offer. Members who lapse and rejoin after 2025 will be subject to updated pricing. Offer ends 12/31/25.
Pantone's 2026 Color of the Year: Cloud Dancer
Every December, the Pantone Color Institute announces its Color of the Year — a hue expected to influence design, fashion, branding, and culture for the coming year. For 2026, Pantone has made an unexpected and historic choice: a shade of white.
PANTONE 11-4201 Cloud Dancer is described as a billowy, balanced white that speaks to serenity, clarity, and a collective desire for visual and emotional calm.
No. 9 You're Not Selling Design. You're Selling Transformation.
By Ericka Saurit
Why the most effective marketing speaks to outcomes, not deliverables. Last month, we explored why your brand needs a point of view (and how your perspective, your point of view, is what actually makes you memorable).
This month, we’re shifting focus again. Because when it comes to your marketing message, there’s one mistake that even the best brands make:
Talking too much about the what, and not enough about the why.
Because you’re not just selling furniture, finishes, or floor plans.
You’re selling a future.
An identity. A feeling. A vision of the future that they want for themselves!
A transformation.
AI in Design: How Far We've Come (and How Fast Things are Changing!)
AI is moving faster than ever, and this month’s AI in Interior Design episode with Jenna Gaidusek breaks down exactly what that means for designers right now. From the early days of wonky Midjourney renderings to today’s powerful all-in-one platforms, Jenna shares what tools still matter, which ones disappeared overnight, and how agentic AI is reshaping both the creative and business sides of design.
Curious where AI actually stands—and where it’s headed next?
DSA Insider: Contract Tips, Events and Fresh Reads
Design Contract Tip From Attorney Wendy Estela:
Tip No. 8: Design Smarter with Professional Liability Insurance
Maintain professional liability insurance and ensure your coverage limits are appropriate for the scale of projects you typically handle. You will be surprised how reasonable insurance premiums are and how much peace of mind having insurance will give you.
Maintaining professional liability insurance is one of the smartest safeguards you can put in place as a designer—especially as projects grow in scale and complexity. Even with clear contracts and excellent communication, misunderstandings or unexpected issues can arise: a contractor interprets your drawings incorrectly, a product arrives damaged and the client blames your selection, or a project delay triggers frustration and financial claims. With professional liability insurance, you’re protected from the financial fallout of those scenarios, and the cost of coverage is often far more reasonable than designers expect.
Tune in next month for Wendy's next contract tip, and learn more about Attorney Wendy Estela here.
Upcoming Events:
Maison & Object Paris 2026
At Maison & Objet Paris 2026, the theme “Past Reveals Future” invites designers to explore how tradition and innovation coexist in today’s creative landscape. This year’s fair highlights the powerful dialogue between raw materials and contemporary form, showcasing furniture and objects that feel less like standalone pieces and more like living extensions of craft, memory, and cultural lineage. As you move through the show, you’ll see how designers reinterpret classical techniques to shape modern lifestyles—each creation carrying an imprint of the past while pointing boldly toward the future. For interior designers, it’s a rare opportunity to witness “living design” in action and gather inspiration that bridges heritage with what’s next.
Fresh Reads:
Building on Tradition: The Work of Curtis & Windham Architects
Building on Tradition: The Work of Curtis & Windham Architects highlights how William Curtis and Russell Windham bring classical architecture into the modern era with remarkable elegance. Through Tudor-inspired estates, clapboard farmhouses, Mission-style homes, and neo-Georgian designs, the book showcases their dedication to proportion, craftsmanship, and historical authenticity—while always prioritizing contemporary comfort. With interiors as thoughtfully detailed as their exteriors, each project feels cohesive, livable, and timeless. It’s a celebration of a firm that honors tradition while designing for the way families live today.
